Brand Overview
Lacoste is an iconic French luxury sportswear and fashion brand with a rich heritage dating back to 1933, founded by the legendary tennis champion René Lacoste. Renowned globally for its instantly recognizable crocodile logo, the brand was born from a blend of athletic innovation and timeless elegance, reshaping the intersection of sport and everyday style.
The story behind the brand’s famous emblem is rooted in René Lacoste’s tennis career. During a Davis Cup match in Boston, he bet his team captain that a victory would earn him a crocodile-skin suitcase—though he didn’t win the bet, his tenacious, crocodile-like on-court demeanor earned him the nickname “Le Crocodile”. A friend designed the now-iconic crocodile logo, which was first embroidered on the short-sleeved knit shirts Lacoste created to replace the stiff, uncomfortable traditional tennis attire of the era Lacoste. This revolutionary garment, known as the L.12.12 polo shirt (where “L” stands for Lacoste, “1” for its petit pique fabric, “2” for short sleeves, and “12” for the number of prototypes tested), introduced the world’s first branded clothing logo and redefined athletic comfort lacosted.com.
Over nearly a century, Lacoste has evolved from a niche tennis apparel brand into a global lifestyle powerhouse, upholding its core values of authenticity, excellence, and elegance. Its product range now spans men’s, women’s, and children’s clothing, footwear, 皮具 (leather goods), eyewear, watches, fragrances, and even home textiles—all crafted with premium materials and a focus on versatility. The brand’s design philosophy remains consistent: merging sporty functionality with understated sophistication, making its pieces suitable for both casual outings and refined occasions Lacoste.
Lacoste’s global impact is undeniable. It operates in over 120 countries, with more than 1,200 boutiques and 10,000 wholesalers worldwide, and sells two products every second on average lacosted.com. Its annual sales exceed two billion euros, a testament to its enduring appeal across generations and cultures lacosted.com. From being adopted by 1980s preppies and 1990s French rappers to gracing modern fashion runways, the brand’s crocodile logo has become a symbol of unity and timeless style that transcends trends Lacoste.
Beyond fashion, Lacoste’s legacy is tied to breaking conventions—René Lacoste’s refusal to accept impractical athletic wear paved the way for sportswear as we know it today. The brand continues to honor this spirit through collaborations with artists and designers, while staying true to its roots of quality, comfort, and elegant simplicity Lacoste. For decades, it has remained a choice for those who value confidence, refined taste, and a seamless blend of sport and fashion.
Company Profile
Guangzhou Hongrui International Trade Co., Ltd. has been deeply engaged in the international trade industry for over a decade, We are a factory—what makes us stand out is our focus on "1:1 high-quality original leather production". This core advantage allows us to fully control every link from raw material selection to craftsmanship, using genuine original leather that matches top luxury standards, and reproducing product details with 1:1 precision, ensuring each leather product meets the highest quality expectations.
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