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ข่าวบริษัท เกี่ยวกับ Which is of a higher class, Versace or Hermes?

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Which is of a higher class, Versace or Hermes?

2025-11-14
Hermès is generally regarded as a higher-class brand than Versace, based on brand heritage, positioning, craftsmanship, and market recognition.

Core Factors Distinguishing Their Class Hierarchy

  1. Brand Heritage and Exclusivity: Hermès, founded in 1837 in Paris, boasts over 180 years of family-run heritage, originally serving European aristocracy with handcrafted harnesses and saddles. It embodies "quiet luxury" with limited production runs, rare materials like crocodile leather, and a focus on high-net-worth cultural elites. Versace, established in 1978 in Milan, represents bold, iconic luxury with Medusa logos and Baroque-inspired designs, targeting a broader audience including entertainment and creative professionals seeking visibility.
  2. Craftsmanship and Pricing: Hermès prioritizes meticulous handcraftsmanship, with items like leather jackets priced at over $15,000 and suits ranging from $8,000 to $27,000. Its "luxury for life" philosophy emphasizes enduring quality over trends. Versace offers more accessible luxury, with T-shirts at $270–$680 and suits at $2,700–$6,800, balancing style with relative affordability.
  3. Market Ranking and Prestige: In Brand Finance’s 2025 Luxury & Premium 50 ranking, Hermès holds the 4th position with a brand value of $19.912 billion, while Versace ranks 49th. Hermès also surpassed LVMH to become the world’s most valuable luxury company in 2025, reinforcing its top-tier status.

Positioning in the Luxury Ecosystem

Hermès occupies the "ultra-luxury" segment, defined by exclusivity, heritage, and investment-value products. Its minimalist design with hidden logos caters to consumers valuing understated prestige. Versace belongs to the "accessible luxury" category, known for bold aesthetics and widespread appeal. While both are luxury brands, Hermès’ long-standing craftsmanship, higher price point, and elite targeting solidify its higher-class positioning.
Would you like me to create a side-by-side comparison table of their key attributes (heritage, pricing, target audience) to visualize the differences more clearly?
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ข่าวบริษัท เกี่ยวกับ-Which is of a higher class, Versace or Hermes?

Which is of a higher class, Versace or Hermes?

2025-11-14
Hermès is generally regarded as a higher-class brand than Versace, based on brand heritage, positioning, craftsmanship, and market recognition.

Core Factors Distinguishing Their Class Hierarchy

  1. Brand Heritage and Exclusivity: Hermès, founded in 1837 in Paris, boasts over 180 years of family-run heritage, originally serving European aristocracy with handcrafted harnesses and saddles. It embodies "quiet luxury" with limited production runs, rare materials like crocodile leather, and a focus on high-net-worth cultural elites. Versace, established in 1978 in Milan, represents bold, iconic luxury with Medusa logos and Baroque-inspired designs, targeting a broader audience including entertainment and creative professionals seeking visibility.
  2. Craftsmanship and Pricing: Hermès prioritizes meticulous handcraftsmanship, with items like leather jackets priced at over $15,000 and suits ranging from $8,000 to $27,000. Its "luxury for life" philosophy emphasizes enduring quality over trends. Versace offers more accessible luxury, with T-shirts at $270–$680 and suits at $2,700–$6,800, balancing style with relative affordability.
  3. Market Ranking and Prestige: In Brand Finance’s 2025 Luxury & Premium 50 ranking, Hermès holds the 4th position with a brand value of $19.912 billion, while Versace ranks 49th. Hermès also surpassed LVMH to become the world’s most valuable luxury company in 2025, reinforcing its top-tier status.

Positioning in the Luxury Ecosystem

Hermès occupies the "ultra-luxury" segment, defined by exclusivity, heritage, and investment-value products. Its minimalist design with hidden logos caters to consumers valuing understated prestige. Versace belongs to the "accessible luxury" category, known for bold aesthetics and widespread appeal. While both are luxury brands, Hermès’ long-standing craftsmanship, higher price point, and elite targeting solidify its higher-class positioning.
Would you like me to create a side-by-side comparison table of their key attributes (heritage, pricing, target audience) to visualize the differences more clearly?